SILY

Since I Left You, a small bar in the CBD of Sydney has been open for over 5 years. Originally launched with an art-deco theme they had built a loyal older after work drinks crowd.

Owner Nick White wanted to inject more of his personality into the bar, bringing hip hop, live music and tasty food to the forefront as well as building the bars rep with a younger demographic.

We transformed Since I Left You into SILY. We were able to inject a fun and upbeat vibe into the small bar across both their visual identity and communication outputs.

We pride ourselves on having become part of the SILY team, and we are always optimising and building on our results.

Visual Identity:

  • Logo
  • Print Collateral ( menus, business cards, coasters, posters)
  • Website design and development
  • Photography

Communications:

  • Ongoing content creation for both Instagram & Facebook
  • Targeted ads for key younger demographics and ongoing events
  • Influencer outreach to encourage UGC and additional foot-traffic
  • Outreach to key publications ( Buzzfeed, Concrete Playground, Timeout)
  • Development of key events ( Beats & Brunch, SILY Sessions, Trivia)

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